David Kendall

Making sense of the mess to build what matters

Partnered with leading innovators in tech, media, and AI

Def Method
ESPN
Walmart

The challenge

Most product teams get stuck in the same places…

Unclear product strategy

Without a clear direction, teams often waste resources chasing the wrong priorities. Misalignment on goals leads to fragmented efforts and missed opportunities.

Slow time to market

When processes drag, opportunities are lost. Slow execution frustrates teams, limits innovation, and lets competitors gain the edge.

Poor user engagement

Products that miss the mark fail to resonate with users. Ineffective feedback loops and assumptions lead to experiences that don’t solve real problems.

My approach

I bring big ideas to life by connecting vision, people, and action…

Strategic Vision Alignment

We'll get clear on where you need to go and why. I help teams cut through the noise to identify true opportunities and chart a path to capture them.

Optimized Time-to-Market

Speed matters, but rushing doesn't work. We'll build lean processes that match your team's strengths while maintaining sustainable momentum.

Enhanced User Engagement

Great products solve real problems for real people. We'll establish tight feedback loops and use data to validate decisions, ensuring we're building things users actually want.

What industry leaders say

  • "David is an incredible asset to our team. I am confident that we couldn’t have reached the place we have without his dedication to the customer and his discovery skills. His soft skills are off the charts, and I’m certain he will go far in anything he pursues. He is truly a model for others."

    Sareena Khera, Director of Product, Walmart

    (Former manager)

    Read More

  • “In my short time working with David, I continue to be impressed by his leadership style. He is very effective at building trust and driving to consensus among his stakeholders, and does so in a way that makes everyone feel heard and understood. He is a great culture champion for putting people first and clearly lives those values.”

    Shiva Prakash, Senior Director of Product, Walmart

    (Former manager)

    Read More

  • "David has great attention to detail. He catches all scenarios and edge cases when he’s thinking through a problem and he's very on top of the ball"

    Iqram Magdon-Ismail, Co-Founder, Venmo

    (Former manager)

    Read More

  • “David is inspirational and really motivates the team. People look up to him and take his word as gospel. He tries to make people feel heard and takes people's concerns seriously.”

    Shani Abada, E2E Design Lead, Walmart

    Read More

  • "I've been so impressed by the results David gets. His leadership and calm demeanor have been instrumental in driving our success."

    Antony Rishin Mukkath Roy, UX Design Lead, Walmart

    Read More

Success stories

  • Walmart Case Study

    Accelerating AI-Powered Shopping at Walmart

    Context: Walmart needed to innovate its shopping experiences by introducing AI to maintain a competitive edge in e-commerce.

    Role: I led the discovery, strategy, roadmap, and launch of two 0-to-1 AI-powered products: a customer-facing smart assistant and an AI-powered enterprise tool to streamline content creation at scale.

    Impact: Millions of customers now benefit from AI-assisted shopping experiences, while Walmart, along with its merchants, advertisers, and partners, can use generative AI to create content instantaneously and in bulk, transforming how they engage with customers and scale their efforts across the marketplace.

    Learn More
  • Def Method Case Study

    10x Experimentation Efficiency at Def Method

    Problem: Several clients, including our biggest one, faced inefficiencies in experimentation processes, hindering their learning velocities and iterative growth.

    Solution: I designed a coaching curriculum on dual track development and continuous discovery to add as a proprietary service to our client offerings.

    Impact: The first initiative in practice led to a 10x increase in validated experiments per quarter for our biggest client. Optimized research methods gave rise to a core feature that cut task completion time by 80%.

    Learn More
  • Ense Case Study

    260% Growth in User Engagement for Ense

    Problem: Low user engagement and limited use cases were stalling platform growth.

    Solution: I spearheaded a complete UI/UX redesign and developed a strategic content roadmap.

    Impact: My initiatives boosted Daily Active Users by 260%, significantly enhancing retention and engagement.

    Learn More

Ready to elevate your product?

Let’s make it happen together.

Whether your product is at the concept stage or scaling rapidly, I’m here to help you capture value and drive results that matter.